Course curriculum

  • 1

    Welcome

    • A Message from Your Instructor

    • Before you begin...
  • 2

    Module 1: Why should you start an African-inspired business?

    • Introduction

    • 5 Reasons to Start an African-Inspired Business

    • Success stories: Beauty Impact Accessories

    • Let's sum it up!

    • Let's Reflect!
  • 3

    Module 2: How do you get products?

    • Introduction

    • Sourcing

    • Procurement

    • Three Ways to Do It

    • Before you start

    • Tips for Sourcing

    • Let's sum it up!

    • Let's Reflect!
  • 4

    Module 3: How to work with global African vendors?

    • Introduction

    • My First Products

    • Leveling Up

    • Negotiate with Local Vendors

    • Diversify Your Offering & Sourcing

    • Wholesale African Imports

    • Let's sum it up!

    • Let's Reflect

    • Resources: Online Retailers
  • 5

    Module 4: How to negotiate & get the best price?

    • Introduction

    • I Didn't Know I Could Negotiate My Prices

    • My First Negotiation was at a Local Flea Market

    • Negotiation is Apart of Our Culture

    • Abundance Mindset

    • Let's Sum It Up!

    • Let's Reflect

    • Resources
  • 6

    Module 5: How to get the best prices for international shipping?

    • Introduction

    • You must know your numbers

    • The Best Shipping Option

    • Things to Remember When Shipping

    • Let's Sum It Up

    • Let's Reflect!

    • Resource
  • 7

    Module 6: How to market your new brand & make money?

    • Introduction

    • Marketing is Money!

    • Target Your Audience

    • How to Understand Your Target Audience?

    • Determine Which Form of Marketing is Best for Your Audience

    • Have a Consistent Message

    • You have a Create a Marketing Strategy

    • Let's Sum It Up!

    • Let's Reflect!

    • Resources
  • 8

    Module 7: How to book events?

    • Introduction

    • I had to Position Myself in the Market

    • Eventbrite

    • Meetup

    • Business Programs

    • Facebook Groups

    • Let's Sum It Up

    • Let's Reflect

    • Resources
  • 9

    Module 8: How to work with influencers?

    • Introduction

    • Influencers

    • Micro-Influencers

    • Let's Sum It Up!

    • Let's Reflect!

    • Resources

    • Sample Blogger & Influencer Agreement

  • 10

    Module 9: How to track your expenses?

    • Introduction

    • Change Your Mindset

    • Track Your Expenses

    • Let's Sum It Up!

    • Let's Reflect

    • Resource
  • 11

    You're ready!

    • You did it!

    • Before you go...

    • Schedule Your Coaching Session